Applied AI-powered data analysis tools to extract marketing insights, improve workflow efficiency, and support data-driven decision making.
• Absorbed a 3-person product function, taking ownership of Hearst’s 500+ interactive local business guides (mapicles) — SEO-driven, map-based content products nationwide.
• Execute the full product lifecycle, producing and managing business guides across writing, SEO, technical builds, sponsored listing management, performance reporting and promotional strategy.
• Directed content distribution across 15+ markets reaching millions of monthly visitors, making placement and programming decisions tied to audience growth and revenue performance.
• Developed AI-powered production workflows that cut content build time by 75%, driving an increase in overall team capacity.
• Led efforts that resulted in Page 1 Google rankings across key guides, with top articles generating millions in annual impressions through keyword planning, FAQ optimization, and real-time adaptation to Google’s evolving AI-driven search algorithms.
• Lifted email open rates 20% and grew click rates exponentially over two years for a large subscriber base, using behavioral analytics to optimize campaign strategy and audience segmentation.
• Manage end-to-end promotion and production for 15 reader contests per year across 15+ city publications — building contest pages, executing promotional campaigns and driving audience participation that generates millions in annual votes at scale.
• Oversee hundreds of sponsored merchant listings across the portfolio, partnering with sales teams to vet, approve, and publish merchant content while maintaining editorial standards.
• Directed content distribution across 15+ markets reaching millions of monthly visitors, making placement and programming decisions tied to audience growth and revenue performance.
• Developed AI-powered production workflows that cut content build time by 75%, driving an increase in overall team capacity.
• Led efforts that resulted in Page 1 Google rankings across key guides, with top articles generating millions in annual impressions through keyword planning, FAQ optimization, and real-time adaptation to Google’s evolving AI-driven search algorithms.
• Lifted email open rates 20% and grew click rates exponentially over two years for a large subscriber base, using behavioral analytics to optimize campaign strategy and audience segmentation.
• Manage end-to-end promotion and production for 15 reader contests per year across 15+ city publications — building contest pages, executing promotional campaigns and driving audience participation that generates millions in annual votes at scale.
• Oversee hundreds of sponsored merchant listings across the portfolio, partnering with sales teams to vet, approve, and publish merchant content while maintaining editorial standards.
